Analytics, CRM & marketing automation
I connect measurement, marketing tools and operational workflows so teams can follow an enquiry from the first interaction to a useful CRM record.
The work begins with an event plan: what an action means, which system records it and what permission is needed. I set up browser and server tracking, CRM properties and workflow integrations with clear failure handling. Reporting should distinguish genuine activity from automated email scanners and repeat submissions.
What I can help with
- Web and server-side Tag Manager with consent controls
- GA4 event plans, Data API reporting and conversion diagnostics
- HubSpot and Brevo properties, segments and webhooks
- Self-hosted n8n and Make workflows with retry handling
- Ads conversion setup, email authentication and funnel reporting
Tools & technologies
Google Tag Manager
GA4
HubSpot
Brevo
n8n
Make
Google Ads
Meta
LinkedIn
Microsoft Excel
From my engineering experience
My work includes a custom cookie banner, consent-gated tracking, shared action identifiers across browser and server events, and pseudonymous attribution from email click through page engagement, PDF download and booking. Personal details stay out of URLs. I also build workflow retries, error paths and reporting that checks the data at each stage.
Delivery & collaboration
Verification includes denied and granted consent, vendor previews and isolated tests that send nothing to production tracking systems. I document event definitions and account access so your team can maintain the setup. Legal decisions, consent wording and the lawful basis for each tool require the site owner’s approval; a first-party endpoint alone is not a compliance guarantee.